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Letterhead:

Business Card (8.5×11 layout)

Business Card (Large layout)

1. Description: A business card and letterhead designed to promote my wedding video business and provide potential clients with the company’s information.
2. Process (Programs, Tools, Skills): I first started by considering the name of my videography business. Cerulean is a shade of blue, and a pixel is a small area of illumination on a display screen, one of many that makes up an image. I then started drawing out ideas on paper and wanted to make the blue pixel the center of the design with smaller pixels around it. I then got into opened up Adobe Illustrator and started drawing square shapes. I used the polygon tool to draw a 3D pixel with a thick black stoke, and the line tool with pointed edges to put inside the polygon to make it look like a cube. I then created 3 rectangles and altered the corners to make them slanted rectangles to go inside the regions of the cube. I colored each of them a different shade of cerulean blue for a monochromatic color scheme. After that I rotated the cube to my desired orientation and created 8 copies of it and made them grayscale. I varied the sizes of all the smaller cubes and placed them around the big blue cube to give the feeling of pixels floating around together. I then found a font I liked on dafonts.com and typed, “Cerulean Pixel Studios.” I copied the blue cube and replaced the dots on the “i’s” within the text to be the blue cubes. I then scaled the art board down to the edges of the logo and saved the .ai. I placed the logo in Adobe Indesign to make the business card. I created a 3.5″ x 2″ rectangle and applied a light gray color to it. I added an inner glow effect and made the color inside a shade of cerulean to make it look like the pixel is radiating. I then selected all of the text and added a white outer glow to the text. After that I proceeded to make the back of the business card. I wrote out all of the company member’s names and roles. I some logos I liked for all of the contact information and placed the corresponding information to the right of them. I placed the logo to the side of the back of the design with a 50% opacity and drew a small cerulean rectangle and placed it in a vertical orientation to the left of the text. Once my business card was complete I created the letterhead. I placed the logo in the middle of the page with a very light opacity for a watermark. I then drew a large rectangle with the same inner glow effect as the background to my business card, making it more subtle. I placed the logo once more in the top left of the letterhead inside the rectangle I drew. I left room for a white rectangle towards the top right of the letterhead where I could put the company member’s names and the information. I then drew 2 blue thinner rectangles to separate everything at the top of the letterhead. That was my entire process to create the stationery.
3. Message: I wanted the logo to reflect professionalism and creativity. Potential clients are interested in a skilled and unique style for videos they want and I thought this logo and design would reflect that. I wanted to emphasize simplicity and used cerulean blue because it reflects things like stability, wisdom, confidence, and it is calming.
4. Audience: Any potential clients who are wanting a professional video created for them. It would most likely be for engaged couples, their parents, and businesses that want promotional videos created for them.
5. Top Thing Learned: I learned the importance of drafting and playing with the tools in illustrator to come up with ideas. I began using shape tools and considered my company and eventually got inspiration.
6. Color scheme and color names: Blue (cerulean shade), monochromatic.
7. Title Font Name & Category: LondonBetween, sans serif.
8. Copy Font Name & Category: Kefa, Modern. LondonBetween, sans serif.